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Designing for Social? Remember Zynga’s Recipe
Now months removed from the presentation that Brian Reynolds (Zynga’s senior strategist) delivered at sxsw, his main points are still resonant and useful. Here’s what I’ve boiled down, which I hope...
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Friends or Money? Your Answer May Be Worth 1014% Fan Growth
What started as an innocent-enough giveaway app on Facebook blew up into a fascinating story of understanding just how important social capital is to people. Here’s how it goes: Our client had an...
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Twitter Poised to Leapfrog Google
There’s a real significant possibility that 2012 might be the year people started searching Twitter as their entryway to making decisions instead of Google. There are two reasons why this could...
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A Like Is Not A Contract, But It’s Very Nice
More and more I’m getting the feeling brand marketers hold the assumption that when a person clicks “like” on your page or site that it is the equivalent of subscribing to you, like email or Twitter....
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The Social Uncanny Valley
Got to see an excellent talk this weekend called Facing Up to the Uncanny Valley. If you’re not familiar with the term, it is a feeling of creepyness you get when a computer created person gets...
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Sxsw: epic mealtime
Now, I just became acquainted with epic mealtime a few minutes ago, but this panel seems interesting, talking about how a few friends became massive Internet food celebrities: taking large quantities...
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Who’s More Valuable: Influencers or Friends?
Reviewing a pr firm’s social campaign pitch for a client, and it is sound as a pound: Influential bloggers in the category write stories with comment giveaways Influencer Satellite Media Tour...
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Never Say You’re Sorry In Social
In this latest era of social media, many brand presences have either been originating from, or spanning to include the customer service department. On the surface, it makes sense: this is the...
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The Single Most Important Principle in Brand Strategy Today
The start of another Mad Men season reminds me of the shift in marketing strategy that I most often discuss with colleagues and clients now, but have yet to expressly write about. What separates great...
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Behavioral Storytelling: Social Media Content Strategy in Theory, Practice,...
The brand insight is where a lot of teams stop with social, handing writers and designers a gaping void within which to structure a social media presence. What results often times is either: 1) shoving...
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